I hurry through Amsterdam’s crowded Schiphol airport late for my flight connection. Whooaaaaa! What’s that? I snap a photo. Others do the same. I assume the airport authorities have commissioned some contemporary sculpter to lighten the mood of stressed travellers. But, no! This is an advertisement for Sixt Car Rentals. Well…. they certainly caught my eye. The wooden board reads: “Thanks to Sixt, expensive car rentals are extinct.” Bravo, Sixt! Nice idea!
It works. I love the skeletal dinosaur theme implying extinction. Yet it’s clearly based on a reasonably modern car. And it makes me laugh. I particularly like the spoiler and the little boney rear-view mirror. But of course, it’s basic appeal (for me at least) is because of it’s immediate association with The Flintstones. Talking of whom…. I understand that a recent survey of Middle Eastern countries about American television reveals that the people in Kuwait don’t like Fred Flintstone, but the people in AbuDhabidoooooooo!