Jeff Schaller: Popping Back to Switzerland

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“Lindt” Beeswax paint on wood, 61cm x 61cm

Geneva’s queen of pop, Isabelle Dunkel has enticed Jeff Schaller back to Switzerland for his seventh exhibition here. I arrive at Galerie ID as the doors open. I first spy a beautifully executed pop image comprising nods to Swiss chocolate, a black and white film that I should know the name of and a hugely successful British TV comedy series. I stroll around. This show is classy, cool and consistent. Each work is immaculately framed and hung. But the maestro is yet to arrive; the normally unflappable Ms Dunkel shows a flicker of anxiety.

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“Swiss Miss” Acrylic and screen print on wood, 28cm x 28cm.

The Schaller family roll in a few minutes after fashion o’clock. Jeff and Désirée greet me warmly. Their three young’uns are immaculately turned out for the occasion and immaculately polite.

Jeff explains his European translation of the themes he would normally pick out with his trademark encaustic (hot beeswax paint) technique. He still “takes something and adds to it.” To images of beautiful women (this time, Brigitte Bardot,) his dots and screen prints he now adds skis, snow, Fellini movies, Absolutely Fabulous and… well… Switzerland in general. I find this refreshing (and deliciously un-Swiss!) given that “Pop Art” has been so firmly drenched in JFK, Marilyn, Stars and Stripes, Harley Davison, Coca-cola etc. This transatlantic sleight of hand still recalls the pop era but the fact that it is here in Geneva now means Jeff’s work has deftly shifted from retro to contemporary and so, most probably, is in a class of its own. I love it.

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“Geneva Geneva” Acrylic and screen print on wood, 28cm x 28cm

There is also a technical transition. Bringing the exhibition from the USA has demanded some smaller pictures to which encaustic is less suited. This has pushed Jeff to experiment with heated acrylic. The results are no less accomplished.

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“Helvetica.CH” Acrylic and mixed media, 33cm x 33cm

The picture that catches my eye, causes a double-take and draws a smile is “Helvetica.CH.” This is a delightful tongue-in-cheek take on one of the world’s most commonly used typefaces, Helvetica, developed in Switzerland (of course.)

The exhibition is very satisfying; it just comes together nicely. It is unique in that it represents American “pop art” at its approachable best but nourished by Europe. The exhibition runs until the end of May. No excuses!

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